ABOUT
Giovanna Valentini has more than 50 years of experience in the fashion industry. After collaborating with several haute-couture stylists and top fashion-designers, she has now launched her own collection and donated it to Actor Sauna.
Quality over quantity
We use only premium fabrics, coming from unsold stocks —which are often remnants of world-famous Italian luxury brands. In fact, we are set in Florence area: we are not only surrounded by historical and natural beauty, but also nestled in an area rich in textiles and fashion traditions.
We produce km0, and carefully conceive each step of the production so that our impact is as low as possible. We follow a made-to-order policy, to reduce waste and to set the quality of our products high, while maintaining the prices competitive.
We practice slow-fashion, against fast-fashion
Globally, fashion consumption looks set to grow in the years to come, with a 63% increase by 2030. Quite a problem if we consider that we already throw away a truck load of clothes every second. 60 trucks per minute.
Overproduction is generally considered an acceptable loss to keep fashion fast and flowing. Pre-made production can arrive immediately, but also never leave the warehouse going straight to landfill. Tailoring only what you order means reducing waste and consumption only on the essential garments to be made: the ones you want to wear. Not having stock in reserve also means not having to balance losses, allowing us to keep prices fair.
We hope that the wait between ordering and receiving can add to your experience the awareness of buying handcrafted garments that you know have been made with love and dedication just for you.
Clothes designed to last and accompany you for longer.